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Aardman reveals the secrets of a killer trailer

May 21, 2014, 09:41 AM

I decided that the Hippy Dinners trailer should be filmed through stop-motion techniques from the outset. I wanted the film to create a sense of fragmented memories and nostalgia, and filming live action in a disjointed way managed to achieve this. It also delivered a charm and energy that befits the child-centric aspects of the book.

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