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Apple spending $1bn on TV production - how much on

August 20, 2017, 12:37 PM

Last week the Wall Street Journal reported that Apple will spend $1 billon on making its own TV content over the next year: Combined with the company’s marketing clout and global reach, the step immediately makes Apple a considerable competitor in a crowded market, where both new and traditional media players are vying for original shows. Apple’s budget is about half of what Time Warner Inc.’s HBO spent on content last year, and on par with estimates of what Inc. spent ...

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