Avid at IBC 2011

September 11, 2011, 11:12 AM


As we kick off day 3 at IBC, we're pleased to announce that Kanal 75, Sweden's leading horse-racing production company and a wholly owned company of ATG, has invested in an Avid Interplay Media Asset Management (MAM) system to efficiently store, manage and monetize the thousands of hours of footage that the production company captures and distributes each year. Kanal 75 is the first Avid customer in Sweden to adopt the Interplay MAM solution.

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