Avid Buys Blue Order

April 11, 2010, 06:03 PM

https://www.aotg.com/avid-buys-blue-order/

Tewksbury, Mass, 2010-03-08 Avid® (NASDAQ: AVID) today announced a major expansion of its market leading Interplay® product family, based on the acquisition of Blue Order, which transforms the current production asset management (PAM) solution into a full media asset management (MAM) solution. As large media organizations seek ways to adapt in a rapidly changing business environment, Interplay now enables them to unlock new streams of revenue and reduce operating costs through some of the most comprehensive and open business process management, media cataloging and collaboration capabilities on the market. The Interplay product family is the foundation of the Avid Integrated Media Enterprise framework, introduced today.
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