Avid Divests Consumer Businesses

July 2, 2012, 03:07 PM

http://feeds.avid.com/~r/AvidPressRoom/~3/nrsi4XRK...

Today Avid (NASDAQ: AVID) initiated a series of strategic actions to focus the company on its Media Enterprise and Post and Professional customers and to drive improved operating performance. As part of these actions, the company is divesting its consumer businesses. With these changes, Avid will concentrate on core markets where its deep domain expertise, track record of technical innovation, and strong brand offer the greatest opportunity for success.

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