Article Humour Video Blog Audio Industry News Site News Tutorial Press Release Events
Avid doubles down

March 18, 2013, 10:42 AM

At NAB 2012, I had an opportunity to speak with (former) Avid CEO Gary Greenfield. When Greenfield arrived at Avid in December 2005, he found a mishmash of products like Pinnacle Studio and Softimage|XSI. I was curious to find out what his long-range plans were, particularly with regard to consumer-editing products. "We're definitely streamlining our business to focus on professional editors doing feature films, episodic television, sports and long-form documentaries," said Greenfield, implying

Log in to comment.

© 2007-2021 Ver. 3.0 All Content created and posted by Art of the Guillotine users Art of the Guillotine graphics, logos, designs, page headers, button icons, scripts, and other service names are the trademarks of Art of the Guillotine Inc. Use of this material outside of this site is strictly prohibited.