Article Humour Video Blog Audio Industry News Site News Tutorial Press Release Events
Avid no longer going after mid-market and individu

October 15, 2016, 02:33 PM

http://alex4d.com/notes/item/avid-no-longer-going-...

It looks like Avid Technology are changing their strategy. The old strategy was described in a May 2015 video (no need to enter your information just click 'Submit' to see the video): get larger proportions of what they call Tier 2 and Tier 3 markets -The $3.1bn business and institutions market and the $1.8bn individual creatives market. Now they are talking about capturing more of the workflow in Tier 1. CEO Louis Hernandez Jr. appeared on CNBC's Mad Money show with Jim Cramer: ...

© 2007-2022 www.aotg.com Ver. 3.0 All Content created and posted by Art of the Guillotine users Art of the Guillotine graphics, logos, designs, page headers, button icons, scripts, and other service names are the trademarks of Art of the Guillotine Inc. Use of this material outside of this site is strictly prohibited.