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Avid no longer going after mid-market and individu

October 15, 2016, 02:33 PM

It looks like Avid Technology are changing their strategy. The old strategy was described in a May 2015 video (no need to enter your information just click 'Submit' to see the video): get larger proportions of what they call Tier 2 and Tier 3 markets -The $3.1bn business and institutions market and the $1.8bn individual creatives market. Now they are talking about capturing more of the workflow in Tier 1. CEO Louis Hernandez Jr. appeared on CNBC's Mad Money show with Jim Cramer: ...

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