Avid Readies for a Brave New World

March 8, 2012, 09:12 AM


When it comes to business strategy, you have to have a lot of insight and a little bit of luck. When Gary [Greenfield, CEO/president] and I arrived at Avid four years ago, we immersed ourselves in where our customers' businesses were going and how we could support them. It became pretty clear early on in our evaluations that the need to support an open system was a fundamental requirement.

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