Avid sells off its consumer Brands

July 2, 2012, 02:51 PM

http://9to5mac.com/2012/07/02/avid-sells-off-its-c...

Avid is best known for its Pro Tools software, the music industry's leading DAW used by pros worldwide, and it is the biggest competitor to Apple's Logic Pro, but perhaps just as popular among Mac musicians is Avid's consumer M-Audio brand. It offers midi controllers, keyboards, audio interfaces, speakers, and DJ gear. Today, Avid announced that it will sell off its consumer audio and video product lines to focus on "Media Enterprise and Post and Professional customers and to drive improved...

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