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Avid Unwraps an all new Media Composer

April 7, 2019, 07:18 AM

With Avid CEO Jeff Rosica asserting that entertainment community "needs to be disruptors," Avid unveiled what he described as an "all-new" version of the company’s Media Composer editing system, which is a defacto standard used by most Hollywood motion picture and TV editors. The news highlighted a flurry of announcements that Avid made before more than 1,500 customers Saturday, opening a two-day Avid user event tied to the NAB Show, which opened Saturday in Las Vegas.

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