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Avid vs. Adobe vs. Blackmagic vs. Apple - A mild s

April 18, 2017, 05:24 AM

Those involved in trying to make sure ‘their’ NLE wins in the ‘war of post production’ would do well to take notice of the big changes coming to post in the coming years. Amazon, Google, Facebook, Microsoft and maybe the wider Apple may come along and make the current battle seem small. Amazon have now rebranded their Elemental acquisition as ‘AWS Elemental, an Amazon Web Services company.’ Elemental, which makes high-speed video encoding and transcoding software to enable mu...

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