Avid's New(ER) Direction

August 3, 2010, 02:35 PM


When I ask you who the main NLE players are, most people mention Media Composer and Final Cut Pro right off the bat, with Premiere Pro and Vegas taking up the rear, and in the last few years, I think that Avid has really taken a beating from Final Cut Pro. Not to say that Final Cut Pro has taken the lead in the non-linear editing world, but Final Cut Pro has made real in-roads and has grabbed Avid’s coattails, and held on strong.

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