Beast Edits and Directs a Six-Week Viral Campaign

January 6, 2012, 02:00 PM

http://digitalcontentproducer.com/videoedsys/revfe...

Beast, one of the nation's top editorial houses and a subsidiary of Deluxe Entertainment Services Group Inc., has completed directing and editorial work for Western Union, via agency 180 Amsterdam, to promote World of Betters, a six-week viral campaign that asks the question "what would you do with USD1,000 to make someone's day better?" Western Union partnered with global mega stars and music icons such as Alicia Keys, John Legend, K'naan, Sunidhi Chauhan and Pitbull to host live...

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