Behind the Superbowl Ads FX

February 8, 2016, 05:10 PM

Each year fxguide rounds up some of the best VFX from the Super Bowl commercials. Here is our look at spots from Super Bowl 50, the good, the bad and the completely 'off-the-dial-are-you-kidding-me-weird'. Most of the spots below used VFX effectively to tell the story and underscore the Brand communication, some ... well ... (try this acid test; 3 minutes after you have seen the spot - see if you can remember which brand the spot was actually advertising?)

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