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Branded Content: When Corporations Become Creators

July 28, 2014, 09:32 AM

The ongoing convergence of the film and TV industries was a hot topic at April’s MipTV, particularly following Miramax’s announcement that they are to offer their theatrical back catalogue for TV adaptations. Yet the bigger blurring of boundaries surely comes in the advertising sector, as so-called ‘branded content’ begins to make its mark. Netribution’s Nic Wistreich takes a closer look.

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