It is with a heavy heart that we announce we will no longer be updating Aotg.com. Back in 2007, when we started, there was a lack of access to information about film, television, and commercial editing. We wanted to fix that by creating a central location for content about editing to be stored.
Since then, we've watched the amount of content about editing on the internet grow exponentially. We've also watched social media tools come and go with that growth. Does anyone remember Google Wave!? These social media tools changed how people access and search for media and information. People tend to turn to Facebook, Youtube, Twitter, and Instagram for their news and information, and those are all great tools to promote your sites, but as a site that aggregates links to other sites for users, it just doesn't work for us.
We will keep the site live but archive the ability to add links and comments. We will keep our database live with the links for those who desire to use it to search for editing information and research.
Our podcast, The Cutting Room, will move over to the Filmmakeru.com website and will continue to be a place for interviews with editors and other film professionals.
Everyone who worked for Aotg.com loved what we created and are proud that we could help so many editors find content that spoke to them.
I look forward to seeing everyone at the various post events worldwide in the coming years!
Yours truly,
Gordon Burkell
Aotg.com Founder
April 7, 2014, 08:57 AM
http://coatofarmspost.com/electro-swag-to-post-pro...
For Chae Hawk's "Heartlock" music video, Coat of Arms had two editors working together to create a unique editorial style: “Given the nature of the song, which is a really cool hip-hop track with some dubstep influences, we were inspired to use glitch and twitch effects in the edit.”
April 7, 2014, 08:54 AM
http://coatofarmspost.com/titles-the-midwest-indep...
Coat of Arms' created the opening title sequence for the Midwest Independent Film Festival in 2012. This goes through the design process, showing several styleboards we created when pitching the project.
April 7, 2014, 08:52 AM
http://coatofarmspost.com/lifes-lessons/
Not all clients get excited when they hear you want a contract, but it's an essential part of the post process. Make sure everyone is protected, use contracts no matter what.
April 7, 2014, 08:50 AM
http://coatofarmspost.com/gemini-club/
he video for Gemini Club’s “Can’t Believe You Said That” was shot on the Red Epic. Coat of Arms edited the music video in Premiere cs5.5, making the 5k R3D files more manageable. Premiere does not require conversion of R3D files, unlike Final Cut Pro 7. Times are changing in the world of professional editing software.
April 7, 2014, 08:49 AM
http://coatofarmspost.com/obrother/
Coat of Arms details what went into the frenetic edit for O'Brother's music video for "Lo." Shot on Red and editing in Premiere cs 5.5 RAW, there were a few workaround required to make this work. Read on, if you're interested in the editorial process, and color.
April 7, 2014, 08:46 AM
http://coatofarmspost.com/a-producers-perspective/
Coat of Arms interviews producer Mary Kay Cook, who discussed the filmmaking community in Chicago, the Midwest Indpendent Film Festival, and SAG/Aftra.
April 7, 2014, 08:42 AM
http://coatofarmspost.com/color-me-mini/
Coat of Arms created a consumer focused video about Mini Cooper for the Los Angeles Auto Show. The creative brief wished to capture the fun and quirky relationship Mini drivers have with their Mini Coopers. In this blog we discuss what went into color-correction.
April 7, 2014, 08:40 AM
http://coatofarmspost.com/in-the-high-country/
This blog post discusses the process in shooting "In The High Country." Director/DP Joel Wolpert had to run with athlete Anton Krupicka up Colorado mountains while filming. We also discuss creating the opening sequence titles in Cinema 4D and After Effects. Check it out!
April 7, 2014, 08:36 AM
http://coatofarmspost.com/food-for-thought-the-art...
Coat of Arms' discusses what goes into creating an animated explainer video for Restaurant.com. Including, IK rigs, illustration style and other important technical factors.
April 7, 2014, 04:31 AM
http://coatofarmspost.com/creating-a-graphics-pack...
A graphics package brands a video while giving it a polished look and saves producers and artists time when creating videos in a series. Instead of hiring a graphic designer to manipulate graphics for each episode, a well-designed package allows an editor, assistant editor, or producer to manipulate the text while branding remains the same.
Daniel George McDonald sits down to discuss creating the finale for Cheer Season 2.
Gordon sits down with the editorial team of The Black Lady Sketch Show to discuss their approach to ...
Gordon sits down with Philip to discuss his work with Tyler Perry and his latest film A Madea Homeco...
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