Butcher Editorial Behind "Daybreak 2012"

June 29, 2012, 07:50 AM

http://news.creativecow.net/story/869182

(June 29, 2012) Today marks the final chapter in the riveting transmedia web series Daybreak 2012. Presented by ATandT, the innovative experience was created by BBDO and Tim Kring (Heroes, Touch, Conspiracy for Good), and brought to life by a creative team that includes RSA and Butcher editorial.

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