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Commentary: Rethinking DVDs

July 15, 2014, 09:40 AM

The world of software and hardware move faster than we want them to. I was thinking about this fact during the last week when I got yet another email asking how to create DVDs. One of the more interesting marketing facts that I’ve learned is that people will pay more for something they can hold in their hands than they will pay for something to download. No where is this more evident than in the world of DVDs (and, by extension, CDs and Blu-ray Discs).

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