Data: Creativity’s New Best Friend

April 20, 2016, 10:08 AM

I had the pleasure of participating in a panel discussion at Advertising Week Europe looking at who holds the power – creativity or data. I personally believe that we’re way beyond talking about this as a power struggle. And that certainly seemed to be the opinion of all my fellow panelists. We live in a world where there is a proliferation of content – good, bad and indifferent. For marketers, the opportunity to reach and delight customers and audiences has never been so high. But we...

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