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Deluxe Melds Metatags and Multiplatform

April 30, 2014, 03:34 PM

http://www.tvtechnology.com/article/deluxe-values-...

LOS ANGELES— During post-production, Deluxe Entertainment puts a metatag on every scene when a character drinks a beverage, drives a car or puts on a pair of shoes. If specific product brands appear in a scene, they also get a metatag.

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