Stock footage and photography company Dissolve will be introducing its popular Liftoff program to filmmakers at NAB 2016.
Liftoff is designed for busy filmmakers and production companies considering a hassle-free way to get into stock footage licensing â€” and those who have never considering getting into the stock business. â€œMany filmmakers have so much footage languishing on hard drives,â€ says George Georgeadis, manager of products for Dissolve and Liftoffâ€™s creator. â€œLicensing it as stock is a great way to give that footage new life, plus generate revenue.â€
The Liftoff program is available to exclusive contributors who arenâ€™t selling stock footage elsewhere. They simply send Dissolve their hard drives or upload raw footage for review. Dissolveâ€™s production team edits that footage into commercially viable clips, performs color correction and processing, provides keywords and metadata, and publishes the clips to dissolve.com â€” at no cost.
â€œFilmmakers love it because they can send us footage they donâ€™t have time to process themselves,â€ says Georgeadis. â€œTypically, this is content theyâ€™ve already shot for their own projects: documentaries, travelogues, commercial spots, narrative films. In other words: not for stock.â€
â€œLiftoff allows me to focus on doing what I love and do best,â€ says filmmaker Ryan Bouman. â€œThe team at Dissolve respects my wishes for how my footage is presented and supports me as a filmmaker. Itâ€™s a great partnership. I can keep being a creative professional â€” and have a roof over my head at the same time!â€
Liftoff isnâ€™t simply an end-to-end production system for contributors. Starting this summer, clips from the program will be promoted to stock footage buyers under the Liftoff brand name as a premium collection fueled by the passion of its creators. â€œItâ€™s a great time to join Dissolve and get in on the Liftoff program,â€ says Georgeadis.
For more information about Liftoff, visit contributors.dissolve.com/liftoff.
Visit us at NAB
Dissolve will be at booth #C7046 in Central Hall. Attending are Dissolveâ€™s director of products, Aaron Booth, along with George Georgeadis and Lori Burwash, Dissolveâ€™s communications lead.
Dissolve licenses stock video clips for use in commercials, television shows, documentaries, and feature films, and licenses stock photography for use in design and creative work. Dissolveâ€™s footage and image collections are hand-picked for technical quality, aesthetic style, and cultural relevance. The companyâ€™s customers include major ad agencies, Hollywood film studios and production companies, and Fortune 500 companies. To find out more, visit dissolve.com. For press enquiries, contact email@example.com.