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Editor Adam Pertofsky on Cutting First “Got Milk

February 7, 2013, 07:41 PM

Super Bowl ads may be best known for peddling chips, beer and body parts, but that didn't stop America's Milk Processors, purveyors of the long-running "Got Milk?" campaign from giving it their best shot. Peter Berg (Friday Night Lights, Battleship) directed Dwayne "The Rock" Johnson on a wild goose chase in search of a gallon of milk for his daughter and her sleep-over friends. Conceived and produced through Deutsch, the ad was cut by Rock Paper Scissors editor Adam Pertofsky.

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