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Filmonomics - The Catch-22 of Originality

October 14, 2015, 12:47 PM

Film audiences crave originality - or at least a fresh take - and so it seems do movie distributors. And yet film financiers tend towards the tried and tested. They want to back name actors, proven concepts and known quantities. We hear from two leading sales agents how they go about resolving that eternal contradiction.

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