GoPro Updates Desktop, Buys Video Editing Apps

March 4, 2016, 10:44 AM

Part of GoPro’s plan for righting a floundering ship is to get simpler, focusing on a smaller product line, and giving users better tools by which to edit and share their content. Lagging 4th quarter sales and a disastrous launch of the overpriced Hero4 session, the company has laid off staff and has decided to branch out into software. To that end, they have spent over $100 million to acquire a pair of video editing apps, and have updated their GoPro Desktop App to make it easier to use.

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