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How Hubspot Uses Video to Drive Traffic and Charm

September 22, 2014, 12:42 PM

Photo: stevegarfield License: Creative Commons In my last post, I covered how outdoor clothing company Patagonia uses video to engage visitors and drive sales. But because Patagonia is a large retailer, their business might not look like your business. You might be wondering whether their tactics can work in your niche. That’s why this case study focuses on a completely different kind of business. You’ll see how, Hubspot, an incredibly successful B2B software company, is usi...

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