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How our VFX team crafted a photoreal CG stag for G

March 2, 2021, 01:57 PM

We joined forces with Glenfiddich to explore the story behind their iconic stag logo for their ‘Where Next?’ campaign. The photoreal CG Stag was created by our VFX team who ensured that the creature’s physiological makeup and movements were as accurate as possible while he maneuvered across varied terrain. The Stag travels through an emotional story arc from a starting point of fear and suspicion, then a growth in confidence, before ending in a moment of grandeur and prowess.

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