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How to fix the American movie theater

November 2, 2014, 01:28 PM

Going to the movies is no longer a simple activity, it’s an expedition. Between expensive tickets, rude patrons, and an increasingly crowded marketplace, the silver screen has ceased to be a relaxing venture for many Americans. In the face of this, is technology changing the way we go to the movies, and whether we go to the movies at all, forcing movie theaters to up their game?

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