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IMAX Cutting 3D Showings Indicates The Medium Is D

July 31, 2017, 12:13 PM

In the medium war between resolution, higher dynamic range (HDR), and 3D, 3D is losing. Badly. Mostly because people are realizing that paying extra for 3D and getting lousy post-conversions from 2D simply isn’t worth the money. Add in ultra HD Dolby Vision presentations being superior, and it’s no wonder IMAX is doing fewer and fewer 3D presentations.

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