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Is Sound Design the Next Frontier for Branding?

September 13, 2018, 05:40 AM

  Joel Beckerman, Man Made Music (Photo credit: Mickey Alexander)PHOTO CREDIT: MAN MADE MUSIC   Intriguing article on branding and “audio pneumonic” construction. Interviews Joel Beckerman, composer and sound designer, on the importance and emergence of audio branding, as compared to visual branding. Beckerman expresses that there is no “lying in sound” and the importance […]

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