Keeping Avid Relevant

August 17, 2012, 03:03 PM

http://broadcastengineering.com/editing/keeping-av...

The past five years have been hard on many previously dominant equipment vendors serving the broadcast industry, but none have felt the dramatic shifts in HD editing technology offerings as much as Tewksbury, Mass.-based Avid. Once a pioneer in nonlinear editing, the company fell victim in recent years to its own dominant status and watched helplessly as new players like Apple and Adobe Systems began to gain ground with TV news, reality TV and long-form program editors.