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Marketing Lessons from IBC

September 15, 2013, 08:18 AM

http://www.philiphodgetts.com/2013/09/marketing-le...

When you are designing your marketing messaging, you need to clearly communicate the benefit (or even the service/product you’re providing) to those who have no idea what you do. In light of what I’ve observed on the exhibition floor at IBC, I may even need to reconsider our own “Taking the boring out of post” […]

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