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Myths about RAW

September 4, 2014, 09:40 AM

Imagine shooting a project and having full control over your motion imaging in every manner you wish, in terms of color, exposure, saturation, brightness, and contrast.Now imagine your client changed their mind about the ‘look’ after the shoot. For those who have been in the business for a while, you are well aware that when one ‘bakes in’ a look and feel to the image, it’s permanent.Sure in some cases it can be slightly altered or enhanced, but for the most part once that decision...

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