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Nvidia's Iray technology could see previs & VFX u

March 31, 2015, 04:55 AM

SAN JOSE, CA - Nvidia ( is helping to bring physically-based rendering to the whole design community with its new Iray technology, which photo-realistically simulates the physical behavior of light and materials. While Iray is well-suited for prototyping real-world products before they are made, it also lends itself to visual effects applications, including previs. "It's super easy to set up," explains Nvidia VP of enterprise marketing, Greg Estes, of the renderin...

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