June 19, 2019, 08:08 AM
New York City, NY â€“ June 19, 2019 â€“ Pond5, the worldâ€™s largest royalty-free video marketplace, today announced the launch of its industry-disrupting, royalty-free Editorial collection, featuring timely footage from the worlds of current events, sports, and entertainment, plus a wealth of video from citizen journalists, who are able to capture unique footage in the moment, as it unfolds.
Access to high-quality news footage has traditionally been subjected to complicated licensing structures at high prices. With this collection, Pond5 is reinventing an industry largely known for a strict rights-managed approach. The new royalty-free model for this content gives filmmakers and creators worldwide access to a massive collection of premium news, celebrity, sports, and archival footage with one simple license, at a fraction of the cost of traditional licensing options â€” footage in the collection starts at $79 a clip.
â€œHistorically, itâ€™s been very difficult for content creators to license quality, reliable news footage,â€ said Pond5 CEO Jason Teichman. â€œPrices were often based on a litany of factors, such as where youâ€™re using the media, how youâ€™re using it, and how many different places youâ€™re going to use it. That antiquated process needed to be reinvented, and with the launch of our new royalty-free editorial marketplace, it all goes away. Anyone can now license content under one license, for a reasonable price.â€
To build the new collection, Pond5 has partnered with global news agency Reuters, one of the worldâ€™s most respected editorial resources. As an undisputed leader in the industry, Reuters is a natural fit to help launch the collection, which will be continuously updated with their recent topical and newsworthy content.
Pauliina Hepola, Global Head of Channel Partners, Reuters News Agency, said: â€œReuters is committed to delivering trusted, independent, and impartial news from around the world. Weâ€™re excited to share this content with newsmakers and content creators in a new way by partnering with Pond5.â€
Other partners include Cover Video, which offers celebrity and entertainment video content, and Newsflare, known for user-generated breaking news videos, with more partners to be announced in the coming weeks. Through these partnerships, Pond5 is both expanding its collection of valuable archival footage and presenting buyers with royalty-free options for video relating to timely topics and current events, with thousands of new clips added to the collection every day.
â€œTo gain access to quality news footage â€” a critical component of their content â€” producers have often had to deal with complicated licensing restrictions and/or price points that force them to figure out alternative solutions,â€ said John Ford, general manager of NPACT, the trade association representing non-fiction production companies. â€œPond5â€™s new royalty-free editorial collection is a big benefit to production companies and a great opportunity for our community.â€
Learn more about the new Pond5 Editorial collection and start exploring at http://pond5.com/editorial.
Pond5 is the worldâ€™s largest video marketplace, providing the footage, inspiration, and resources todayâ€™s content creators need to tell their stories in film, television, advertising, social media, online video, and beyond. With more than 14 million video clips, award-winning tools including patented Visual Search for video, and integrations for all major video-editing software, Pond5 is the go-to video marketplace for filmmakers, media organizations, and marketers worldwide. Driven by its commitment to the creative community, Pond5 proudly provides a platform where creativity can flourish and contributors can make a sustainable living licensing their work to buyers around the world. All contributors licensing their content on Pond5 receive an industry-leading revenue share. Pond5 is a venture-backed company funded by Accel Partners and Stripes Group with offices in New York, Dublin, Prague, London, and LA.
For more information, please visit https://www.pond5.com.
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New collection launches with an industry-disrupting licensing model for news, celebrity, sports, and user-generated content from Reuters, Cover Video, Newsflare, and more#pond5#editorial#reuters#royalty-free video
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