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Reimagining an ID: Sound & Vision

March 20, 2014, 03:10 PM

http://filmmakermagazine.com/85052-reimagining-an-...

Television stations – like distribution and production companies – can have a lot invested in their IDs. They represent the brand in the mind of the consumer. In 1972, WGBH created a station ID with a logo sting by Gershon Kingsley. That sound has become closely associated with WGBH, and they’ve made several updated IDs using that original Moog synthesizer sound through the years.

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