Rock Paper Scissors Cuts Go Daddy Campaign

August 14, 2012, 10:04 AM

http://www.creativeplanetnetwork.com/the_wire/2012...

Don't wave goodbye to the barely-clad babes just yet, but Go Daddy has introduced a whole new cast of characters short on looks and big on brains. Rock Paper Scissors editor Carlos Arias recently teamed up with Traktor via Deutsch New York for the advertising giant's debut effort for the digital brand. Premiering during the Olympics, the resulting trio of spots reorient Go Daddy's brand image from sexy and sultry to sexy and smart.

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