Rock Paper Scissors Cuts Viral Hit for Pepsi MAX

July 30, 2012, 02:45 PM

During the NBA Finals, Pepsi MAX drove millions of fans to a YouTube video profiling a breakout basketball sensation - a 70-year-old man known only as Uncle Drew. The secret is that the crusty septuagenarian is actually 20-year-old Cleveland Cavaliers point guard Kyrie Irving in an elaborate special effects makeup disguise.

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