ScreenLight - Startup Marketing at NAB

April 15, 2012, 10:57 AM

http://www.screenlight.tv/blog/2012/04/15/screenli...

We are a young and privately funded company. While we occasionally eat something other than ramen noodles, we have a pretty tight marketing budget. When we evaluated how to participate at NAB this year, we had to take a hard look at the return on investment of exhibiting.

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