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STAND OUT! - VFX Podcast

February 2, 2021, 01:11 PM

https://www.allanmckay.com/284/

There is an example in marketing: If you have a migraine and you head to a pharmacy, you’ll see one medicine that says, “Cures All Aches and Pains” and another that says, “Cures All Migraines”. They both do the same thing and they’re made by the same company.

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