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The editor’s audience: [insert manly grunts here

July 18, 2014, 04:06 PM

http://www.thepoweredit.com/the-editors-audience-i...

This morning I was reminded of a crucial editorial concept while standing in line at that most manly of places: AutoZone. At first I noticed the poster of UFC Hall of Famer Chuck Liddell lending his image to DuraLast batteries. Makes sense, right? Then I noticed all the other posters and started cracking up. Not […]

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