The New Offline!

July 29, 2010, 09:43 AM

Having edited professionally for more than a decade now, I have watched the editorial landscape change dramatically in terms of clients' expectations—especially in the realm of commercial editorial. I believe the demand for faster turnarounds and better-looking offline edits is directly related to how we perceive and embrace today's world of high-end desktop applications and high-tech devices. The assumption is, and it is a correct assumption, that since editorial tools (in my case Avid)...

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