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The power of one-to-one engagement in 360-degree v

June 1, 2017, 09:34 AM

It’s June 2017, and we are just over three years into the consumer immersive storytelling revolution that was kickstarted by Facebook’s purchase of the virtual reality headset maker Oculus Rift for nearly $3bn (more than the $2bn first reported). The industry faces big challenges (of public awareness about the technology and how to find and consume it as part of daily life), while at the same time offering great opportunities to content makers everywhere.

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