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The upgrade treadmill

October 3, 2021, 09:32 AM

https://www.provideocoalition.com/the-upgrade-trea...

Given the resources put into upgrading film and TV equipment in the last couple of decades, it’d be easy to assume that we were working toward some sort of goal. For a while, in the early 2000s, that was perhaps true, although we stopped calling that goal “film look” pretty quickly. The problem is, even [...]Read More...

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