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Using Color to Appeal to Users

February 2, 2014, 08:15 AM

Strolling down city streets, sailing past the aisles in a supermarket, browsing the Internet, or flipping through one of the many catalogs that find their way into our hands each year, it’s difficult to imagine a world without color. More than we realize, color provides an essential aesthetic that can exude a sense of comfort and tranquillity one moment and strike our retina the next.

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