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We’re going to stop chasing ad work at any cost

February 4, 2013, 07:44 PM

http://mumbrella.com.au/fuel-to-change-ad-based-vf...

Zareh Nalbandian, CEO of Animal Logic, which last year acquired the assets of fellow independent post house Fuel, told Mumbrella that Fuel was re-examining its commercial strategy and would be less likely to chase low margin advertising work.

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