April 28, 2017, 07:31 AM
To be successful in the future, companies and brands need to engage beyond the transaction and beyond the screen – engage through empathy created and delivered via a fuller sensory experience. Given investment into virtual reality technology by companies such as Google, Facebook, Apple and Adobe, the burgeoning question for digital marketers is when is the tipping point for enterprises to start investing? Already we are starting to see the interfaces for VR experiences extending beyond s...
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