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What I Learned at Adobe’s Vegas Summit

April 3, 2018, 12:35 PM

It’s been a week since Adobe’s US Summit in Vegas kicked off in a blaze of Beck and blackjack. While others have been busy hunting for Easter eggs and enjoying their chocolate, I’ve been busy focusing on even sweeter things—the key insights that emerged from the conference. Here are my top five takeaways: Businesses Need to Become Experience Businesses This message was at the heart of US Summit—from the opening address by Adobe’s CEO Shantanu Narayen, and woven into many s...

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