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What to Expect at NAB 2015

April 9, 2015, 05:40 AM

For the past year there has appeared an actual market for 4K production, with Amazon and Netflix demanding programming in the ultra HD format. Prior to this development, programs may have been shot in 4K, but were delivered in HD. The need for actual 4K programs for these streaming delivery services has led to purchases of large sensor, high-end 4K cameras by rental houses in production hubs in the United States and around the world.

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