White paper looks at influence of color in advertising
March 22, 2022, 08:42 AM
https://www.postmagazine.com/Press-Center/Daily-Ne...
LONDON — Saddington Baynes (www.saddingtonbaynes.com) has released the results of a research-based white paper the creative studio put together that looks at the influence and effects of color in advertising. Inspired by the common knowledge that different colors evoke specific emotional responses, the white paper details how far people’s perception of the world is intrinsically tied to the colors it is painted in, and how brands can take advantage of this insight.
Newest from AOTG.com
-
Daniel George McDonald on Editing Cheer's Season 2 Finale
Daniel George McDonald sits down to discuss creating the finale for Cheer Season 2.
-
Editing The Black Lady Sketch Show
Gordon sits down with the editorial team of The Black Lady Sketch Show to discuss their approach to ...
-
Philip White on Crafting A Madea Homecoming's Music
Gordon sits down with Philip to discuss his work with Tyler Perry and his latest film A Madea Homeco...
Site Links
Tools
Sister Sites
© 2007-2024 www.aotg.com Ver. 3.0 All Content created and posted by Art of the Guillotine users Art of the Guillotine graphics, logos, designs, page headers, button icons, scripts, and other service names are the trademarks of Art of the Guillotine Inc. Use of this material outside of this site is strictly prohibited.