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Why 4K Might Not Be the Best for Consumers

November 10, 2013, 09:47 AM

http://filmmakeriq.com/2013/11/why-4k-might-not-be...

Dolby exec Pat Griffis shares some recent company research with The Hollywood Reporter.The higher pixel count afforded by Ultra HD TV (also known as 4K) alone might not be the best way to entice consumers to move to a new generation of television.

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